Jan 3, 2023Liked by Neal O'Grady 🍉

Love this framework! I learned about it formally from Futur / Chris Do.

I run an Ops Design agency, which is obviously different from marketing but the principles hold true. We started with this "accidentally" when I brought on a teammate who had a Design Thinking expertise and who was adamant that we inject these concepts into our delivery model.

I think that this connects to Tesler's Law of complexity conservation too. Conducting a discovery/diagnosis phase shifts complexity to the front-end and enables smoother execution.

Expand full comment
Dec 29, 2022Liked by Neal O'Grady 🍉

Brilliant Neal, thank you for articulating this so clearly. I think we have evolved our agency to follow this model over the past 9 years. Great to know we're on the right track!

Expand full comment