6 Comments
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Sathya's avatar

Curious to know. Why didn't you include 'Storytelling' in the infographics?

I'm a marketer, currently reading Storyworthy. Wondering you include this framework in commercial marketing activities? Would love to have you take on this.

Neal O'Grady's avatar

was just tricky getting it to fit!

Ankit Kustwar's avatar

Tons of value I got this single post!

Love this 🤌

Malte's avatar

The frameworks that work are the ones that disappear. When Copyblogger used PAS to sell simplicity itself, the structure vanished and the reader just felt understood. Which makes me wonder: do you track when your framework becomes invisible, or only when it fails?

James Gray's avatar

great post, thanks for sharing!

Sourav Bandyopadhyay's avatar

Excellent copywriting frameworks! These structures are incredibly useful for crafting persuasive messaging. The clarity and examples make them immediately actionable.