Win by tasting awful and costing more

Don't sell a commodity

Selling a commodity can be brutal. For both products and services.

You're replaceable and forever at risk of being undercut.

Here's a framework for creating a product that stands out and that people love.

(Not despite it tasting awful, but because of it.)

Commodity vs Unique

First: Uber drivers are a commodity.

You don't really care which one you get. You …