Win by tasting awful and costing more
Don't sell a commodity
Selling a commodity can be brutal. For both products and services.
You're replaceable and forever at risk of being undercut.
Here's a framework for creating a product that stands out and that people love.
(Not despite it tasting awful, but because of it.)
Commodity vs Unique
First: Uber drivers are a commodity.
You don't really care which one you get. You …
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