Why you buy sh*t you don't need

(Or how to get people to buy good products)

We’ve all bought something we shouldn’t have.

Whether it was from an Instagram ad, a late-night infomercial, a knee-jerk purchase at a store (possibly due to some sales pressure), or a major purchase we’ve spent weeks thinking about.

We’ve all dropped our hard-earned cash on dumb sh*t.

Here I analyze 6 ways that companies get you to buy sh*t you don't nee…