How we sold $30,000 with 1 LinkedIn post.

Step-by-step breakdown of 8 tactics used to convert attention into intention.

Back in December—when I had 18,000 followers and 4 months posting experience—I had the challenge of promoting something, while also not angering the Algo Gods.

All while trying to make it resonate with people.

I put on my marketer’s hat and got to work.

The result? It drove 500 waitlisters, $30k in revenue, and we sold out in 6 minutes.

And for weeks I got emails and DMs demanding to be let into the course. I was even offered bribes 🤪

Here’s how I did it…

First, here’s the opener to the post:

Let’s dissect the 8 tactics in this post

I need to hook people, intrigue them, then convert them with:

1. Stats + curiosity

2. Social proof

3. Reciprocity

4. Storytelling

5. Inspiration

6. FOMO

7. Encourage engagement

8. Comment and edit

Tactic #1: People love stats + curiosity

I started the post simply—merely highlighting the honest numbers of their growth.

People love numbers and statistics. They stand out more than a bunch of words.

I also wanted to pique their curiosity. I wanted them to go:

“Yes, but how did they achieve that?” and then “how did they achieve it SO QUICKLY?”

This kept them reading.

Tactic #2: Social proof is one of the best motivators.

To promote our new course that teaches people how to build an audience, I decided to leverage the social proof of our previous Audience Building course with Sahil Bloom.

Luckily, we had several students go on to build massive audiences—Amanda Natividad, Zain Kahn, Nathan Baugh, Dave Kline, Blake Burge, etc.

All of these folks have > 100,000 followers and make 6-figures online since our course.

I leveraged their popularity, name recognition, and success stories.