How we sold $30,000 with 1 LinkedIn post.
Step-by-step breakdown of 8 tactics used to convert attention into intention.
Back in December—when I had 18,000 followers and 4 months posting experience—I had the challenge of promoting something, while also not angering the Algo Gods.
All while trying to make it resonate with people.
I put on my marketer’s hat and got to work.
The result? It drove 500 waitlisters, $30k in revenue, and we sold out in 6 minutes.
And for weeks I got emails and DMs demanding to be let into the course. I was even offered bribes 🤪
Here’s how I did it…
First, here’s the opener to the post:
Let’s dissect the 8 tactics in this post
I need to hook people, intrigue them, then convert them with:
Stats + curiosity
Comment and edit
Tactic #1: People love stats + curiosity
I started the post simply—merely highlighting the honest numbers of their growth.
People love numbers and statistics. They stand out more than a bunch of words.
I also wanted to pique their curiosity. I wanted them to go:
“Yes, but how did they achieve that?” and then “how did they achieve it SO QUICKLY?”
This kept them reading.
Tactic #2: Social proof is one of the best motivators.
To promote our new course that teaches people how to build an audience, I decided to leverage the social proof of our previous Audience Building course with Sahil Bloom.
Luckily, we had several students go on to build massive audiences—Amanda Natividad, Zain Kahn, Nathan Baugh, Dave Kline, Blake Burge, etc.
All of these folks have > 100,000 followers and make 6-figures online since our course.
I leveraged their popularity, name recognition, and success stories.
Tactic #3: Leverage reciprocity
When someone engages with your post, it gets shown to a percentage of THEIR audience. The more of their audience that engages, the more of their audience it gets shown to.
I knew that by writing a post that highlighted their stories, their products, and their accounts, that they’d all be incentivized to promote my post.
They get more followers and potential customers—I get more visibility on my post.
I worked with each of them before to make sure they were bought in and liked what I was writing about them.
Tactic #4: Tell a story
People love a good story.
Wrap your message into a strong personal narrative and you can change the hearts and minds of millions.
The story of Ann Frank resonates far stronger than reading the cold, hard facts and statistics of World War II.
So in addition to the numbers, I highlighted the transformation stories of each of the students. From obscurity to notoriety.
Which brings us to…
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Tactic #5: Inspire people
People want to be inspired. They want to dream about the future.
In this case, a future where we can quit our jobs, make more money and be more free—all increasingly top of mind after working remotely during COVID and in the midst of a recession and mass layoffs.
We fear for our livelihoods and want to take things into their own hands.
The post was meant to inspire them that they can do just that.
Post conversion tactics
Now that I had them all hooked, I needed to convert them.
Here’s where I did that:
Tactic #6: Create FOMO
Instead of opening the cart right away, we focused on building a waitlist.
Instead of having unlimited seats, we limited it to 200 total—50 of which had already been sold during an Early Bird sale.
The ~50 early bird seats sold out in just 57 minutes. I made sure to highlight that.
This hammered this in:
This is in demand. You need to act quickly, or else you’ll have to wait months to achieve your goals.
Tactic #7: Encourage engagement
Instead of just adding a simple link to the waitlist, I asked them to comment to receive a link via a DM.
When they commented, they caused my post to get seen by more people. Who then commented and boosted it further.
The # of comments, also acted as social proof that it was in demand.
If people had just gone to the landing page and signed up, it wouldn’t have been seen by as many people, and the social proof wouldn’t be visible to everyone.
Bonus: Because you have to be connected with people to send messages (our pay for Premium to use InMail) this actually helped to grow my following/connections. People kept DMing me, and I had to DM people. Once I blew through my InMail credits I had to connect with people to send them the details.
Tactic #8: Add a comment and edit the post
I was getting dangerously close to hitting connection and DM limits on LinkedIn.
So I added a comment, which again added to the FOMO.
And people who engage with your post often get notified when you comment.
Then I edited the post to say:
The post had reached escape velocity, it had lots of social proof, and just needed to get out of people’s way and let them sign up.
Want to learn how to become Un-ignorable?
We’re launching the second cohort of the Un-ignorable Expert Challenge on April 3rd to people on the waitlist. We’ll teach you how to build a personal brand that converts attention into intention.
Cohort starts April 6th and runs for 28 days.
Again, the last cohort sold out in 6 minutes to 150+ people. It was insane.
Join the waitlist to have a shot to become Un-ignorable
Thanks for reading!
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