Death to PMF
Why Product-Market Fit is a tiny piece of the puzzle.
Product-Market Fit is a tiny piece of the puzzle.
Yet it's what every startup is chasing.
Here's what they should be using:
The 5 Fits Framework
Product and Market are only 2 of the 5 Fits.
Just like you need Product-Market Fit, you need all the others to fit together to build a truly remarkable startup.
Let's dive into each.
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